Real Estate

Why Hire a Realtor

Savannah Realtor is a licensed real estate agent who belongs to the National Association of Realtors (NAR). Real estate agents, brokers, property managers, appraisers and counselors may all be Realtors.


Choosing a reputable Realtor can help you navigate a complex, high-stress industry. They will know local market trends, real estate law and the ins and outs of a transaction.

Realtors work with home buyers to help them find and purchase properties. They can set up tours of homes that meet a client’s requirements and provide them with information about a neighborhood. They also have access to real estate data and statistics, including information about prices for recent sales and what comparable homes have sold for. This can give clients a sense of the market and a realistic view of what they can afford to pay for a property.

A Realtor can also use their knowledge of the local real estate market to advise a client on the right price to offer for a property. They can also help a buyer negotiate with a seller and set up the mortgage lender’s required inspections. A Realtor can also explain the terms of a contract to a buyer and answer any questions that they may have.

In addition, a Realtor can connect a buyer with a mortgage broker and suggest home improvement contractors for a pre-sale renovation. They can also help a client prepare for a closing by researching the latest tax rates and helping them fill out necessary paperwork.

Realtors who specialize in commercial property sales or who have experience working with a specific type of home can add value to a transaction. They can also help a client buy a home that fits their lifestyle and needs, even if it is not on the market.

Buying or selling a home is a complex process that requires expertise in negotiations and familiarity with real estate contracts. A Realtor who is a member of the National Association of Realtors has access to resources and training to help them provide their clients with a professional real estate experience.

A Realtor must follow the NAR Code of Ethics. If a Realtor breaks the code, they can be fined or suspended by the local board of NAR. These penalties are designed to deter unethical behavior and protect consumers. Local boards also handle complaints against Realtors and may discipline members for violations of the code of ethics, such as unauthorized advertising or misrepresentation of property listings.

Helping Sellers

Selling a property is not something that people do every day, so it’s understandable why they’d want to enlist the help of a real estate professional. Those who are experienced and know the area can help clients make the right decisions to sell their homes at a good price and in a timely manner. They can also help buyers find their dream homes or investment properties.

A Realtor will advertise and promote properties on the market, schedule home tours and respond to offers from potential buyers. They will also help their clients prepare for the closing process by reviewing and negotiating the terms of the sale agreement.

Those who work as Realtors have to subscribe to a code of ethics, which requires them to disclose compensation amounts and put their clients’ interests ahead of their own. They are also required to provide accurate information to clients and keep their clients informed about the market.

For homeowners, a Realtor can help them determine the best price to sell their property by reviewing comparable sales and analyzing their local market conditions. They can also help them understand the difference between a buyer’s and seller’s market and how it may impact their own situation.

When it comes to buying or selling a property, the process can be both stressful and time consuming. Having an experienced and trustworthy Realtor(r) by your side can help you save time, money and headaches.

Realtors can also assist their clients with obtaining mortgage financing by connecting them with lenders who offer competitive rates. They can also provide helpful tips for staging and prepping a property to increase its appeal to buyers.

One of the most valuable services that a Realtor can offer is to help sellers reduce their upfront costs by offering a seller credit or contribution toward closing expenses. This can allow buyers to purchase a property with a lower down payment and/or a higher loan-to-value ratio, or enable them to invest in additional upgrades or repairs. Depending on the market, this financial assistance can expedite property sales and attract more potential buyers.

Negotiating Contracts

Real estate agents must be skilled negotiators to secure contracts that satisfy both the buyer and seller. Typically, this requires the agent to research their client’s situation and understand how to navigate specific property market factors that may affect contract negotiations. This knowledge includes the timeliness of home sales, market trends and comparable properties in the area to help inform their position on pricing.

The agent also needs to be knowledgeable about the community and what to expect in terms of crime rates, schools, and public services, which can help their client make an informed decision. This can help them determine if the home is an appropriate fit for their family, and whether it’s within their budget.

During contract negotiations, it’s important for real estate agents to be respectful and not take a confrontational attitude with their clients. This allows them to keep their focus on meeting the client’s goals and objectives while avoiding emotional attachments.

It’s also crucial that they have the proper training and experience to negotiate effectively, which can include completing a real estate negotiating course. A good real estate negotiating course will teach them how to assess the motivations of both parties, build trust and create mutually beneficial agreements.

While the initial purchase price is usually a non-negotiable item, other contract terms are often up for discussion. This includes addressing concerns from inspections, arranging closing costs and seller concessions, and making necessary repairs.

Another area for negotiation involves the agent’s commission. Ideally, the agent will negotiate commissions that align with their clients’ budgets while enabling them to continue operating their business. They should also be able to identify red flags that could kill a deal, such as excessively one-sided terms, hints of urgency to sell or avoid legal liability, and lack of due diligence.

Real estate negotiating skills are particularly valuable during challenging markets where specialized real estate, pressured timelines or complex regulations can add to the complexities of a transaction. In these situations, an experienced realtor can often pay for their fees through optimal sale prices and terms for their clients.

Marketing Homes

Marketing homes is a core function for real estate agents. They use social media, email marketing and networking strategies to connect with potential buyers and sellers in their local markets. They can also use technology like virtual tours, 3D walkthroughs, and digital twins to help clients visualize properties in a more immersive way.

One of the most important ways that Realtors can help clients is by interpreting market data to determine a realistic list price for their property. This takes the guesswork out of pricing, ensuring that both buyers and sellers are happy with the final outcome.

Another way that Realtors can help clients is by guiding them through the home buying or selling process. They can provide advice on loan programs, financing options and local housing trends that impact the market. They can also use their connections to arrange meetings with mortgage brokers and lenders, helping clients to get the best possible loan terms.

Realtors can use technology to improve their marketing strategy by creating a website, starting a blog and using email marketing strategies to connect with potential customers. They can also host webinars to educate prospective clients on the home buying or selling process. They can also partner with local businesses, community events and charities to promote their business.

An effective website can act as a virtual office and showcase a Realtor’s listings. It can also include detailed bios for each team member, which builds trust with prospects and increases brand recognition. It can also be used to host interactive tools that engage with prospects, such as web chats and automated Facebook or email responses.

A real estate agent can start a blog to demonstrate their expertise in the industry and build trust with potential clients. They can use blogging software to curate content, such as news about the local market or tips for new homeowners. They can also create a newsletter that includes links to new content and share it with their network.